If you think it’s not important to get your website on the first page of Google, you’re making a big mistake. How often do you scroll past the first page when looking for something on the internet? Not often at all, right? No one does.
But don’t worry, it’s not that difficult to get your website on the first page. Here are some steps you can take to improve your Google ranking.
MAKE IT RESPONSIVE
Google just loves a responsive website. And by responsive, we mean mobile-friendly. Why? Because 50% of all internet searches are performed on smartphones. If your website doesn’t load right on a smart device, people will go to the next website, thus increasing your bounce rate.
UPLOAD REGULAR CONTENT
When was the last time you updated your website? Often, business owners think they can design a website and just leave it there for potential customers to find. No one will find it! Google loves it when you upload fresh content regularly. This can be news about your company and industry or information about your products in the form of blog posts.
HIRE A PROFESSIONAL FOR SEO
Search engine optimisation is purely the act of optimising your website for search engines with related keywords and phrases. It also includes backlinking from reputable sites. While this can be a daunting task if you’re not familiar with the process, you can always hire an SEO specialist, like ourselves, to do it for you.
GET ON SOCIAL MEDIA
The bigger your reach, the higher up you’ll rank on Google. We live in a day and age where people spend a large chunk of their day on digital devices. Social media is an excellent way to get your brand in front of thousands of people without spending your entire marketing budget. It enables people to share your posts (and brand) with their friends and family, all the while linking back to your website.
There’s no reason at all to let your website linger on page 10 of Google. Hire a professional web and software developer like Netgen and let us get your website to the first page.